Greytt Privacy Policy
In Brief
• We collect the details you give us (account, travel plans, preferences) and standard usage data.
• We use them to plan great trips for you, run our Services, and — only with your consent — build privacy-safe audience segments shared with advertising partners in hashed form.
• We never share your name, raw email, phone number, date of birth, precise location or payment details for advertising.
• You can opt out of advertising sharing, or delete your data entirely, at any time — and we pass that instruction to our partners.
1. Who We Are
Greytt Pte Ltd (“Greytt”, “we”, “us”) is a company registered in Singapore operating www.greytt.ai and related products, including Greytt Journeys, Greytt Score™ and Greytt Moves (the “Services”). This Privacy Policy explains what personal data we collect, how we use it, who we share it with, and the choices and rights you have.
Data Protection Officer: our designated officer is reachable at connect@greytt.com (subject line “Privacy”). Our Singapore registered address is 79 Meyer Road #05-03, Meyer Mansion, Singapore 437906.
2. Information We Collect
2.1 Information you provide
• Account information: name, email address, phone number, country, language, and year of birth or age band.
• Travel planning information: itineraries you create (destinations, travel dates, number of travellers and rooms), hotels and experiences you view or save, and your responses to our travel quiz and preference questions (for example travel budget range, travel frequency, travel companions, and hotel or experience preferences).
• Purchase information: plan or subscription purchased, transaction amounts, currency and payment status. Payment card details are processed by our payment providers and are not stored by Greytt.
• Communications: messages you send us, survey responses, reviews and referral information you choose to share.
2.2 Information collected automatically
• Device and usage data: IP address, approximate location derived from IP, browser and device type, operating system, language, pages viewed, features used, and interactions with our content.
• Advertising and campaign data: the source that brought you to us, including campaign identifiers and advertising click identifiers (such as those set by Google, Meta, TikTok or LinkedIn) and the destination or offer featured in the advertisement you clicked.
• Cookies and similar technologies: as described in Section 8.
2.3 Information from third parties
We may receive limited information from partners such as booking platforms you access through our Services, social networks if you interact with our pages, and service providers that help us prevent fraud or improve data quality.
3. Activity Before You Create an Account
If you browse Greytt or create itineraries before registering, we collect this activity under a temporary anonymous identifier. When you create an account, we link that earlier activity to your profile so your itineraries and preferences are preserved. Information collected before registration is treated under this Policy in the same way as information collected after registration, including for the purposes described in Section 5. If you delete your account or withdraw consent, linked pre-registration data is deleted as well.
4. How We Use Your Information
• To provide, personalise and improve the Services, including generating itineraries and recommendations suited to you.
• To operate your account, process payments and provide customer support.
• To send service communications and, with your consent or as otherwise permitted, marketing communications you can opt out of at any time.
• To measure and improve our marketing, content and product performance.
• With your consent, to build audience segments for advertising as described in Section 5.
• To create aggregated, de-identified insights (such as destination demand trends among 50+ travellers) that do not identify any individual, which we may use and share for any lawful purpose, including commercial insights products.
• To comply with legal obligations and protect our rights, users and Services.
Legal bases (where GDPR or similar laws apply): performance of a contract (providing the Services), consent (marketing, advertising segments, non-essential cookies), legitimate interests (service improvement, security, fraud prevention), and legal obligation.
5. Advertising and Audience Partnerships
With your consent, we share limited information with advertising partners to help brands reach audiences like our community of 50+ travellers. This may include your hashed (irreversibly encoded) email address, and audience attributes derived from your activity — such as age band, country, travel interests, destinations you are planning, planned travel period, and travel style and comfort preferences (in generalised categories).
We never share for advertising purposes: your name, raw email address, phone number, date of birth, precise location, or payment details.
Hashed identifiers are shared with accredited identity partners (such as LiveRamp or Unified ID 2.0 operators) solely to enable privacy-safe matching. Audience attributes may be made available to advertising platforms and exchanges as part of grouped audience segments.
Withdrawing consent: you may withdraw this consent at any time in your account settings or by contacting connect@greytt.com. Withdrawal removes you from all advertising segments we distribute, and we instruct our identity and advertising partners to suppress your identifiers going forward.
6. Travel Preferences
Our preference and quiz questions capture your travel style and comfort choices — for example preferred pace, transport options, dining variety, room comfort and surroundings. We do not collect health or medical information. Preference information is used to personalise your recommendations within the Services and, with your consent, may inform the generalised audience categories described in Section 5 (for example “prefers relaxed-pace travel”). Individual preference responses are not shared with advertising partners in their raw form.
7. Who We Share Information With
• Service providers (processors): hosting, analytics (e.g. Amplitude), customer relationship and email platforms (e.g. Klaviyo), payment processors and customer support tools, acting under contract on our instructions.
• Identity and advertising partners: as described in Section 5, only with your consent.
• Booking and affiliate partners: such as Agoda, Viator, GetYourGuide or Klook, when you choose to view or book offers through their platforms; their own privacy policies then apply.
• Legal and safety: where required by law, to enforce our terms, or to protect the rights, property or safety of Greytt, our users or others.
• Business transfers: in connection with a merger, acquisition or sale of assets, subject to this Policy.
We do not sell or share your personal information except as described in Section 5, which occurs only with your consent.
8. Cookies and Tracking Technologies
We use cookies, SDKs and similar technologies in the following categories: (a) strictly necessary — required to operate the Services; (b) analytics — to understand how the Services are used; and (c) advertising — to measure campaigns and, with your consent, support the audience partnerships described in Section 5.
Where required by law (including in the EEA, UK and Singapore), non-essential cookies are set only after you give consent through our cookie banner, and you can change your choices at any time via [Cookie Settings]. We honour the Global Privacy Control (GPC) signal as an opt-out of sale or sharing where applicable law requires it.
9. International Transfers
We are based in Singapore and use service providers located in other countries, including the United States. Where personal data is transferred out of the jurisdiction in which it was collected, we use appropriate safeguards such as contracts incorporating standard contractual clauses, and, for transfers from Singapore, measures consistent with the PDPA’s transfer limitation obligation.
10. Data Retention
We keep account and profile data for the life of your account (plus up to [12] months after deletion where needed for legal purposes); itinerary and preference data while your account is active or [24] months from last activity for unregistered sessions; analytics and campaign data up to [24] months; and consent and suppression records as required to demonstrate compliance.
11. Your Rights and Choices
Subject to applicable law, you have the right to: access a copy of your personal data; correct inaccurate data; delete your data; receive your data in a portable format; object to or restrict certain processing; withdraw any consent at any time; and not be discriminated against for exercising your rights.
Opt out of advertising segments: use the toggle in account settings, the “Do Not Sell or Share My Personal Information” link on our site (for users in applicable US states), or email connect@greytt.com.
Deletion: email connect@greytt.com with the subject “Data Deletion Request” from the address linked to your account. We will act on your request within 30 days, delete associated data from our active systems, propagate the deletion or suppression to identity and advertising partners with whom your hashed identifiers were shared, and confirm completion. If you connected our app through Facebook, removing the app in Facebook settings does not by itself delete data on our servers — please use the email method for full deletion.
You may also lodge a complaint with your data protection authority, including the Personal Data Protection Commission (Singapore) or your local EEA/UK authority.
12. Security
We apply technical and organisational measures appropriate to the risk, including encryption in transit, access controls, hashing of identifiers shared for matching, and vendor due diligence. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
13. Age of Users
The Services are designed for adults and are not directed at children under 18. We do not knowingly collect personal data from children; if you believe a child has provided us data, contact connect@greytt.com and we will delete it.
14. Changes to This Policy
We may update this Policy from time to time. If we make material changes — in particular to how data is used for advertising — we will notify you by email or in-product notice before the change takes effect, and where the change relies on consent, we will seek it.
15. Contact
Greytt Pte Ltd, 79 Meyer Road #05-03, Meyer Mansion, Singapore 437906. Data Protection Officer — connect@greytt.com.
Greytt Terms of Use
1. Acceptance of Terms
By accessing or using www.greytt.ai and related Greytt products (the “Services”), operated by Greytt Pte Ltd (Singapore), you agree to these Terms of Use. If you do not agree, do not use the Services. Our Privacy Policy, available at https://greytt.ai/legal, explains how we handle personal data and forms part of these terms by reference.
2. The Services
Greytt provides travel-planning tools, itineraries, ratings (including the Greytt Score™), content and related services designed for travellers aged 50 and above. Content is provided for general information; travel details (prices, availability, accessibility features) can change, and you should verify important details with providers before booking.
3. Accounts
You are responsible for the accuracy of information you provide, for maintaining the confidentiality of your credentials, and for activity under your account. You must be at least 18 to create an account.
4. Subscriptions and Payments
Certain features require a paid plan. Prices, billing cycles and cancellation terms are shown at purchase. Except where required by law, fees are non-refundable. Payments are processed by third-party payment providers.
5. Third-Party Bookings and Affiliate Links
The Services include links and offers from third-party booking platforms (such as Agoda, Viator, GetYourGuide and Klook). Bookings are contracts between you and the third party, under their terms. Greytt may earn a commission on bookings made through these links and is not responsible for third-party services.
6. Intellectual Property
The content on the Services — including text, images, logos, the Greytt Score™ and underlying methodologies — is owned by Greytt or its licensors and protected by intellectual property laws. You may use the Services for personal, non-commercial purposes only and may not copy, scrape, resell or create derivative works without our written permission.
7. User Conduct
• Do not use the Services for unlawful purposes.
• Do not attempt to gain unauthorised access to our systems or data.
• Do not post or transmit malicious software or interfere with the operation of the Services.
• Do not scrape, harvest or systematically extract data from the Services, including by automated means.
8. Disclaimers
The Services are provided “as is” and “as available”. Greytt does not warrant that content (including itineraries, scores and accessibility information) is accurate, complete or suitable for your individual needs, and nothing in the Services constitutes medical, safety or professional advice.
9. Limitation of Liability
To the maximum extent permitted by law, Greytt is not liable for indirect, incidental, special or consequential damages, or for losses arising from third-party services or your reliance on content. Where liability cannot be excluded, it is limited to the amount you paid us in the 12 months before the claim. Nothing in these terms excludes liability that cannot be excluded under applicable law.
10. Termination
You may stop using the Services at any time and may delete your account as described in the Privacy Policy. We may suspend or terminate access for breach of these terms, with notice where practicable.
11. Changes to These Terms
We may update these terms from time to time. We will post the updated version with a new effective date and, for material changes, provide reasonable advance notice by email or in-product notice. Continued use after the effective date constitutes acceptance.
12. Governing Law and Disputes
These terms are governed by the laws of Singapore, and disputes are subject to the jurisdiction of the courts of Singapore.
13. Contact
Greytt Pte Ltd, 79 Meyer Road #05-03, Meyer Mansion, Singapore 437906 — connect@greytt.com.